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Your Guide to Innovate like it’s 2025

Download our Whitepaper to Learn 7 Key Rules to Win the Innovation Game.
Between the amount of consumer trends, innovation domains, technological trends, innovative methods and governance models as well as cultural barriers, the development of entrepreneurial initiatives, it is fairly understandable to feel lost, especially if some past initiatives have failed or are struggling.
To address these challenges, our whitepaper “Innovate like it’s 2025” serves as a comprehensive guide to an effective innovation process for your business. The whitepaper highlights 7 key rules to win the innovation game. We think these rules are critical to bring your innovation to the next level, and innovate like it’s 2025.
Whether you already follow most of them or only plan to do so by 2025 is not so critical, as long as you are on the way to continuously improve and seek to innovate better, faster, and more. And as usual, your company is unique, so debate them, twist them, remove some, add others. In short, make them your rules. And rule your industry…or the one you want to disrupt.
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Since its birth, the human species has been innovating

Recently though, the pace of change has accelerated, enabled by the increasing connectivity of the world and the rapid rise of R&D investment globally. An innovation that once took decades to get adopted is now taking a few years. We see this in the rapid – almost viral – spread of consumer adoption for everything from social media to smartphones.


This massive shift of trends will leave a countless number of companies in the dirt. But it does create an unprecedented wave of opportunities for companies and entrepreneurs who are determined to seize them. It’s no longer about funding some scientists in a lab, or just partnering with a sexy incubator or running an ideation workshop. Innovating in 2020-25 and beyond will be different, because the times are changing.



How do you define innovation?


Innovation encompasses all projects that are perceived as novel and uncertain in a given market or within your company. They might be new features in existing products, new services, or creative/novel changes in the operating model, like customer services or operations. It does include new business models, like for instance selling cloud software in addition to services.

Let’s face it: innovating is becoming increasingly difficult

The number 1 rule: Know where you’re headed, and align innovation, business strategies and talent accordingly. With an innovation strategy in place, you will be able to quickly change course and adapt in order to create new pockets of value for your end customers or stakeholders – and capture some in the process.


5 Elements of a Good Innovation Strategy

Be very precise on the design domains

This IT concept works great for innovation. Domains are areas where expertise can be combined to break new grounds.

Be customer-centric

A good compass is always: what delivers added value to your end customer?

Be clear of where you don’t want to invest

Like other strategies, focus is key. A big part of strategy works is being clear of where you don’t want to invest. You may decide to skip AI for a while, because it might not be that relevant in your sector.

Be clear on the technology and market trends you want to tackle

Anticipating successful technology and market trends can be difficult, so you’ll need to take smart bets – not based on their evolution, but based on their potential impact on your design domains.

Give it the specific resources with specific time horizons, specific talent in the right structure

Innovation projects need more time and more dedication. They need people with the ability to both think and execute quickly, and to persist, despite the failure and hardship, in summary: highly resilient people.

Download our Whitepaper to Learn
7 Key Rules to Win the Innovation Game

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