Your Guide to Innovate like it’s 2025
Since its birth, the human species has been innovating
How do you define innovation?
Innovation encompasses all projects that are perceived as novel and uncertain in a given market or within your company. They might be new features in existing products, new services, or creative/novel changes in the operating model, like customer services or operations. It does include new business models, like for instance selling cloud software in addition to services.
Let’s face it: innovating is becoming increasingly difficult
The number 1 rule: Know where you’re headed, and align innovation, business strategies and talent accordingly. With an innovation strategy in place, you will be able to quickly change course and adapt in order to create new pockets of value for your end customers or stakeholders – and capture some in the process.
5 Elements of a Good Innovation Strategy
Be very precise on the design domains
This IT concept works great for innovation. Domains are areas where expertise can be combined to break new grounds.
A good compass is always: what delivers added value to your end customer?
Be clear of where you don’t want to invest
Like other strategies, focus is key. A big part of strategy works is being clear of where you don’t want to invest. You may decide to skip AI for a while, because it might not be that relevant in your sector.
Be clear on the technology and market trends you want to tackle
Anticipating successful technology and market trends can be difficult, so you’ll need to take smart bets – not based on their evolution, but based on their potential impact on your design domains.
Give it the specific resources with specific time horizons, specific talent in the right structure
Innovation projects need more time and more dedication. They need people with the ability to both think and execute quickly, and to persist, despite the failure and hardship, in summary: highly resilient people.