Let’s assume that sustainable transformation will become the next strategic project for almost every company.
Like the digital transformation trend seen in recent years that has disrupted organisations across the board, the current context heralds a revolution that will elevate sustainable development to the forefront among all COMEXs.
A heavy societal trend
We are entering a new era where we are encouraged to change our behaviour in a sustainable way in order to respond to the environmental issues facing the planet. It is no longer a question of an individual or collective responsibility, but of legal context. Indeed, the legislative and fiscal framework of states is evolving towards greater complexity, with the stated objective of profoundly modifying the behaviour of all members in society. These changes are taking place with the confirmation of the Paris Agreement, which marks the commitment of the international community in the fight against global warming and hopes to change public opinion which is increasingly sensitive to environmental issues.
The legislative and fiscal framework is evolving towards greater complexity, with the stated objective of profoundly modifying the behaviour of all members in society.
Sustainable development has long been the prerogative of marketing departments. A communication tool used to promote the image and the notoriety of brands. A function located somewhere between internal and external communication. In this context, sustainable development was mainly considered as a storytelling opportunity to support a positive image of a company, regardless of whether it is based on concrete achievements or a well-rounded greenwashing discourse.
Environmental taxation changes the rules of the game
Influencing behaviour, through inciting or prohibiting while increasing the resources of the state! This is the goal of environmental taxation which is exerting more and more pressure on Western countries. It is already the fourth state recipe in France. The tendency is to reinforce and complicate this taxation. This is evident by the regular news articles of environmental legislation at both European and state level.
Sustainable transformation enables companies to remain competitive and efficient
Sustainable transformation is the answer that businesses must adopt in this context. A context marked by the need to act in the face of global warming but also by the complexity of the regulatory bodies and the evolution of public opinion. An answer that not only enables companies to remain competitive and efficient, in the company by making business sustainability a cross-cutting issue, driven at the highest level of corporate leadership.